Warren College Design & Marketing Guide

Brand is a reflection of our college's essence and how Warren stakeholders feel about our college. What is Warren College? What comes to mind when you think about it?

A consistent Warren College brand helps define and reinforce who we are. This Design and Marketing Guide has been created to serve as a resource and tool. Use this guide to learn how to make a graphic design request, create your own designs consistent with our brand, and best market your programs and initiatives.

Submitting a Graphic Design Request

All Warren College Staff and Student Organizations can submit a graphic design request for their programs and projects. It is preferred that a request is made, especially when materials will be printed or designs will be used to create merchandise.

Priority will be given to requests pertaining to large-scale programs and projects. All other requests will be considered and accepted on a case-by-case basis depending on the Graphic Design Intern’s availability. If the Graphic Design Intern is inundated with requests and/or the timeframe to complete your request is too short, your request may be denied. You will be notified via email within 3 business days if your request has been accepted or denied.

Please submit your request via the Warren College Graphic Design Request form at least TWO WEEKS in advance of your event date. If you will be ordering merchandise, please take production and shipping times into consideration when making your request. *For large scale projects with multiple design needs (ongoing event, series, or large scale event ie. Warren Live), please submit your request via the form and then email waevents@ucsd.edu to set up a meeting to discuss your project needs with the Graphic Design Intern in detail.

Email waevents@ucsd.edu only if there are essential changes/additions that need to be made to your initial request. Graphic design requests will not be accepted via email.

Designing Your Own Graphics

Please use this design guide to help you create graphics that are consistent with Warren College's brand in the case that your request is denied, or you would like to make your own graphics. However, always submit a Design Request if you will be printing any official marketing material or creating merchandise.

Color Palette

This palette is made up of core colors derived from the Official UC San Diego Brand Color Palette as well as Warren College-specific colors. You are not required to use all of these colors in a single design. However, it is imperative that you incorporate the official Warren College Maroon into your design.

CP Final

Logos

The Warren College logo represents our motto, and tells others who we are. Please incorporate some version of the Warren College Logo into your graphic so that your program can be identified as part of Warren College.

Warren College Logo
Warren Co-brand Logo
- Black
- White
- Color
Warren Sub-brand
- Black
- Blue
- White
- Blue & Gold

Other Resources

Canva is a FREE & intuitive design tool with tons of customizable templates for various formats (Instagram Post, Instagram Story, Flyer etc.) and an extensive library of design assets.

Here are some resources to help you make the most of Canva:
1. 10 Tips to Get the Most Out of Designing on Canva
2. Canva Design Tutorials

Information Checklist: Make sure your flyer or post has all the applicable following information.

Event Host (department or organization name)
Event Title
Date
Time
Location
Zoom Registration/Meeting Link/Meeting ID
Contact information
Brief event description

Note: When including a link on your graphics, please use a link shortener like TinyUrl or Bitly to create an easy-to-search link. You can also use a QR code generator, however, please be aware that QR Codes are not necessarily accessible to everyone.

Marketing Your Program

Warren College Newsletter and Social Media

To be included in Warren’s weekly e-newsletter or featured on our social media pages, please submit your event/initiative information and graphic(s) via the Colleges Promotions Request Form by the Thursday the week prior to your event at the latest.

Due to the limited space in our weekly newsletter and our social feeds, we are not able to accommodate every request. Only UC San Diego campus departments, College groups and organizations, and CSI-registered student organizations may submit their announcement for consideration. Priority will be given to Warren College Programs and only large-scale Warren College Programs will be reposted on our Instagram Feed/Grid while all others will be shared on our Story.

Student Leader Marketing Checklist

Student leaders should submit their event/ initiative information via the following forms to best market their programs:

Warren College Newsletter + Social Media, and All-College Newsletters + Social Media (if open to all colleges): Colleges Promotions Request Form
Virtual Student Union (if open to all colleges)
Campus Community Center Newsletters (if relevant):

Student leaders should work with their advisors to:

Ensure that a Facebook event page is created for their program. Facebook events should be linked to and publicized on the Official Warren College Facebook Page.
Ensure that their program is added to the Warren Calendar
Utilize University Centers Marketing Services

Special Social Media Requests

Please email waevents@ucsd.edu to discuss and coordinate special social media requests like Instagram takeovers, Lives, and Series etc.